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Meet the Makers: The Story Behind Izouran
Welcome to Izouran — a celebration of tradition, craftsmanship, and the flavors of Morocco. We are Brahim and Keltouma, the husband-and-wife team behind Izouran. Our story began with a shared dream: to bring the authentic taste of Moroccan sweets to the world, while staying rooted in our culture and values. “Izouran” means roots in Tamazight
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Why Handmade Matters: The Soul of Artisanal Baking
Handmade isn’t just a method. It’s a philosophy. At Izouran, everything is made by hand — not because it’s trendy, but because it’s meaningful. Each loaf, each pastry, each creation carries the imprint of care. No two are exactly alike, and that’s the beauty of it. When we bake by hand, we slow down. We
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The Meaning Behind “Izouran” – Why Roots Matter
At Izouran, everything starts with a deep connection to our roots. The word “Izouran” means “roots” in Tamazight, the language of the Amazigh people. And just like roots anchor a tree, our identity is grounded in tradition, heritage, and authenticity. In a fast-paced world, it’s easy to lose touch with where we come from. That’s